Creating The Blaze Brand
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Blaze Brand Book - Cover Blaze Brand Book - Crest Grid Blaze Brand Book - Logo Grid Blaze Brand Book - Brochures Branding Blaze Brand Book - Leaflets Branding Blaze Brand Book - Arcade Machine Design Blaze Brand Book - Gift / Wine Label Blaze Brand Book - Typography Blaze Brand Book - Fonts

About This Project

Creating brand awareness was the main goal for directing the brand and creating the brand book. Black on yellow was chosen as an attention-grabbing, high-visibility combination.

Flat design was chosen mostly for a professional outlook and the corporate target in mind. Visually we decided to “avoiding hacker-cliches”, while embracing the 8-bit style and a lot of throwbacks to the 90’s era – all in line with my and founder’s age.

Category
Branding
Tags
branding, creative direction, logo design, marketing